BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest
McGraw-Hill Professional (Verlag)
978-0-07-166783-8 (ISBN)
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18 easy ways to ensure consumers choose your product over the competition’s
The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.
Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by
Adding new, must-have features through dramatic upgradesProviding extra services to add valueBuilding upon a strong reputation and impressive brand heritage Reevaluating every product to make your company lean and mean as possible
Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Introduction
Section 1. The New Economy
Chapter 1. The Age of Thrift
Chapter 2. Economic Distractions
Chapter 3. Change In Consumption
Chapter 4. The New Retail Rules
Chapter 5. The Seven Stages of Business
Section 2. The New Consumer
Chapter 6. The New Committed Consumer
Chapter 7. The Global Consumer
Chapter 8. The Shift To Accessories
Chapter 9. Season-Less Merchandising
Chapter 10. Gender Bender
Chapter 11. Booming Boomers
Chapter 12. Influence The Influencers
Chapter 13. Somebody Help Me
Section 3. The New Brand
Chapter 14. Tip-top Tech
Chapter 15. Luxury, A Tiffany Moment
Chapter 16. A Little Bit of Privacy, Please!
Chapter 17. Turning Adversity Into Opportunity: The Tips
Conclusion
| Erscheint lt. Verlag | 16.2.2010 |
|---|---|
| Zusatzinfo | 0 Illustrations |
| Sprache | englisch |
| Maße | 163 x 236 mm |
| Gewicht | 516 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-07-166783-0 / 0071667830 |
| ISBN-13 | 978-0-07-166783-8 / 9780071667838 |
| Zustand | Neuware |
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