BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest (eBook)

Marshal Cohen (Autor)

eBook Download: EPUB

2010
224 Seiten
McGraw-Hill Education (Verlag)
978-0-07-171356-6 (ISBN)

Infos

18 easy ways to ensure consumers choose your product over the competition'sThe world of consumer business is always hit hardest during a recession. But that doesn t mean you can t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by Adding new, must-have features through dramatic upgradesProviding extra services to add valueBuilding upon a strong reputation and impressive brand heritageReevaluating every product to make your company lean and mean as possibleCohen explains how to use these techniques to create a can t-lose business strategy- helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

Produkt-Details

• Erscheint lt. Verlag: 8.1.2010
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Pädagogik ► Berufspädagogik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-07-171356-5 / 0071713565
• ISBN-13: 978-0-07-171356-6 / 9780071713566