Strategic Management and Competitive Advantage

International Edition

Jay Barney, William S. Hesterly (Autoren)

Buch | Softcover

656 Seiten

2009 | 3rd edition
Pearson (Verlag)
978-0-13-704287-6 (ISBN)

Infos

For courses in strategy and strategic management.

Core strategic management concepts without the excess.  

Just the essentials—Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.  

The third edition continues to be integrated around the highly successful VRIO framework while incorporating new opening cases and an entire chapter devoted to international management.

Inhalt

PART 1: THE TOOLS OF STRATEGIC ANALYSIS
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm’s External Environment
Chapter 3: Evaluating a Firm’s Internal Capabilities
End-of-Part Cases 1:
1.1 Bally Total Fitness
1.2 Wal-Mart Stores Inc. in 2008
1.3 Harlequin Enterprises: The Mira Decision
1.4 True Religion and the Premium Jeans Industry

PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation
End-of-Part Cases 2:
2.1 JetBlue
2.2 Nucor in 2005
2.3 The Levi’s Personal Pair Proposal
2.4 Papa John’s International, Inc.: 21st Century Growth Challenges

PART 3: CORPORATE STRATEGIES
Chapter 6: Vertical Integration
Chapter 7: Corporate Diversification
Chapter 8: Organizing to Implement Corporate Diversification
Chapter 9: Strategic Alliances
Chapter 10: Mergers and Acquisitions
Chapter 11: International Strategy
End-of-Part Cases 3:
3.1 eBay Customer Support Outsourcing
3.2 Nucleon, Inc.
3.3 Cooper Industries’ Corporate Strategy (A)
3.4 Louis Vuitton Moet Hennessy: In Search of Synergies in the Global Luxury Industry
3.5 Extending the “Easy” Business Model
3.6 Ben & Jerry’s—Japan
3.7 Aegis Analytical Corporation’s Strategic Alliances
3.8 Activision Blizzard

Produkt-Details

• Erscheint lt. Verlag: 1.10.2009
• Sprache: englisch
• Maße: 253 x 212 mm
• Gewicht: 1100 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-13-704287-6 / 0137042876
• ISBN-13: 978-0-13-704287-6 / 9780137042876
• Zustand: Neuware