Marketing Hospitality
John Wiley & Sons Inc (Verlag)
978-0-471-34885-6 (ISBN)
The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.
CATHY H. C. HSU, is Associate Professor in the Department of Hotel, Restaurant, and Institution Management and Dietetics at Kansas State University in Manhattan, Kansas. TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada.
Preface.
Marketing--Everybody's Job.
Hospitality Services.
The Macro and Micro Environments of Hospitality Marketing.
Market Segmentation and Targeting Marketing.
Marketing Information and Research.
Marketing Strategy.
The Marketing Plan.
The Hospitality Product.
Place in Hospitality Marketing: Distribution.
Place in Hospitality Marketing: Location.
The Price of Hospitality.
Marketing Communication: Advertising.
Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.
Marketing at the Unit Level.
Index.
| Erscheint lt. Verlag | 4.2.2002 |
|---|---|
| Zusatzinfo | Photos: 86 B&W, 0 Color; Drawings: 48 B&W, 0 Color |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 198 x 244 mm |
| Gewicht | 833 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Weitere Fachgebiete ► Handwerk | |
| ISBN-10 | 0-471-34885-6 / 0471348856 |
| ISBN-13 | 978-0-471-34885-6 / 9780471348856 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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