The Female Brand
Using the Female Mindset to Succeed in Business
Seiten
2009
Davies-Black (Verlag)
978-0-89106-284-4 (ISBN)
Davies-Black (Verlag)
978-0-89106-284-4 (ISBN)
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Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? The author says that to succeed beyond the mid-level in American corporations women must build a successful career identity.
Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.
Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.
Catherine Kaputa is founder and president of SelfBrand, a brand strategy and business coaching company, and a frequent speaker and presenter of her "Make Yourself a Brand" coaching seminars. A 20-year veteran of branding and advertising on Madison Avenue, Wall Street, and in academia, she is a former marketing and advertising executive at Trout & Ries and Wells, Rich, Greene agencies, Smith Barney, and the Stern School of Business, New York University.
| Erscheint lt. Verlag | 19.11.2009 |
|---|---|
| Sprache | englisch |
| Maße | 160 x 233 mm |
| Themenwelt | Sozialwissenschaften ► Soziologie |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-89106-284-X / 089106284X |
| ISBN-13 | 978-0-89106-284-4 / 9780891062844 |
| Zustand | Neuware |
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