Voice Marketing (eBook)

Harnessing the Power of Conversational AI to Drive Customer Engagement

Colleen Fahey, Laurence Minsky, Scot Westwater, Susan Westwater (Autoren)

eBook Download: EPUB

2023
216 Seiten
Rowman & Littlefield Publishers (Verlag)
978-1-5381-5541-7 (ISBN)

Infos

';Hey Google, how can you help me reach more customers and strengthen my brand?'Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program.How should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a marketer? How does voice fit with a marketer's other channels, particularly online and mobile? What is appropriate content for this new channel and how can a marketer best go about creating that content? What are the legal and ethical issues that marketers need to address? What makes for a good development partner to implement voice initiatives? And what metrics should marketers use to judge the success of their voice efforts?Filled with real-world examples and behind-the-scenes stories, Voice Marketing is grounded in research-based theory and decades of experience. Case studies from the Allstate, Butterball, Coca-Cola, Dominos, Lucky Charms, Mercedes, Nike, Sony, Tide, and more combine with guest perspectives from the worlds of conversational AI, voice technology, academia, and marketing to deliver a ready-to-implement plan for success in the voice environment.

Produkt-Details

• Erscheint lt. Verlag: 15.8.2023
• Vorwort: Philip Kotler
• Zusatzinfo: 42 Illustrations including: - 22 Black & White Illustrations; - 1 Tables; - 19 Text Boxes.
• Sprache: englisch
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Accessibility • Advertising • Alexa • Amazon Alexa • Artificial Intelligence • Audio Branding • audio marketing • Consumer psychology • content optimization • Conversational AI • Conversational Commerce • Cortana • data privacy • Digital Marketing • Disability • Ethics and law • google assistant • Google Home • Healthcare • home devices • KPI • Marketing • Natural Language Processing • Podcast • Retail Marketing • ROI • SEO • Siri • Social Media Marketing • Sonic Branding • Sonic Logo • sonic strategy • Speech Recognition • travel and hospitality • voice activated technology • Voice Assistants • voice enabled devices • Voice Marketing • voice optimized • Voice Search • Voice Strategy • voice technology • voice user interface
• ISBN-10: 1-5381-5541-9 / 1538155419
• ISBN-13: 978-1-5381-5541-7 / 9781538155417