Success Factors for Future Growth of Car Sharing Services

Jens Kopp (Autor)

Buch | Softcover

XV, 92 Seiten

2020 | 1st ed. 2020
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-29888-3 (ISBN)

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Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of car sharing to assess the growth outlook of car sharing services. He performs a regression analysis to identify statistically significant factors influencing the use and evaluation of car sharing services based on an empirical field research conducted in Germany (n=175). Key findings include that cost saving is the only researched factor relevant to influence the use of car sharing services as well as the evaluation of car sharing and the assessment of its future. The existing research shows that car sharing is a viable lever to address substantial ecological and economic mobility issues and the conducted research provides new insights into the factors influencing the use and evaluation of car sharing services.

Jens Kopp holds a Master's Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management.

The Transformation in the Automobile Industry.- State of the Automobile Industry: Porter's Five Forces.- Research Design: Empirical Field Research on Potential Car Sharing Users.

Erscheinungsdatum	02.04.2020
Reihe/Serie	Business, Economics, and Law
Zusatzinfo	XV, 92 p. 1 illus.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	153 g
Themenwelt	Sozialwissenschaften ► Soziologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Automobile Industry • Car Sharing User Characteristics • mobility industry • mobility solutions • Modern Mobility • urbanization
ISBN-10	3-658-29888-X / 365829888X
ISBN-13	978-3-658-29888-3 / 9783658298883
Zustand	Neuware