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The Human Network - Matthew O. Jackson

The Human Network

How We’re Connected and Why It Matters
Buch | Softcover
352 Seiten
2020 | Main
Atlantic Books (Verlag)
978-1-78649-022-3 (ISBN)
CHF 19,90 inkl. MwSt
Discover the landmark new big idea that is revolutionising our understanding of human interaction
It's not what you know, it's who you know. Or so the adage goes. Professor Matthew Jackson, world-leading researcher into social and economic networks, shows us why this is far truer than we'd like to believe.

Based on his ground-breaking research, The Human Network reveals how our relationships in school, university, work and society have extraordinary implications throughout our lives and demonstrates that by understanding and taking advantage of these networks, we can boost our happiness, success and influence.

But there are also wider lessons to be learnt. Drawing on concepts from economics, mathematics, sociology, and anthropology, Jackson reveals how the science of networks gives us a bold new framework to understand human interaction writ large - from banking crashes and viral marketing to racism and the spread of disease. Filled with counter-intuitive ideas that will enliven any dinner party - e.g. how can our popularity in school affect us for the rest of our lives? - The Human Network is a "big ideas" book that no one can afford to miss.

Matthew O. Jackson is a chaired professor of economics at Stanford University, an external faculty member of the Santa Fe Institute, and a senior fellow of the Canadian Institute for Advance Research. For over twenty years, he has been researching social and economic networks, and published a leading graduate level text on the subject: Social and Economic Networks.

1: Introduction: Networks and Human Behavior 2: Power and Influence: Central Positions in Networks 3: Diffusion and Contagion 4: Too Connected to Fail: Financial Networks 5: Homophily: Houses Divided 6: Immobility and Inequality: Network Feedback and Poverty Traps 7: The Wisdom and Folly of the Crowd 8: The Influence of Our Friends and Our Local Network Structures 9: Globalization: Our Changing Networks

Erscheinungsdatum
Zusatzinfo 10 x integrated b+w line drawings
Verlagsort London
Sprache englisch
Maße 129 x 198 mm
Gewicht 303 g
Themenwelt Sachbuch/Ratgeber Gesundheit / Leben / Psychologie Psychologie
Sozialwissenschaften Soziologie
Wirtschaft
ISBN-10 1-78649-022-6 / 1786490226
ISBN-13 978-1-78649-022-3 / 9781786490223
Zustand Neuware
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