Seven Deadly Sins in Consumption

Henna Syrjälä, Hanna Leipämaa-Leskinen (Herausgeber)

Buch | Hardcover

176 Seiten

2018
Edward Elgar Publishing Ltd (Verlag)
978-1-78811-718-0 (ISBN)

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Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society.

Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth - are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future.

The sins are presented as social, historical, cultural and political constructs, relying on the underlying assumptions of cultural consumer research. Each is elaborated on within particular consumption and marketing-related spheres, including advertising, retail environment, convenience food consumption, poverty, and ethical consumption. Consequently, the book provides a new way to understand contemporary consumer culture. Although beginning with the dark notions of sinfulness, the authors conclude with a hopeful tone for positive transformations in consumption.

This fascinating book will be of significant interest to consumer researchers and post-graduate students studying the effects of consumption in social science disciplines, including marketing, business and sociology.

Contributors include: L. Alhonnoro, P. Berg, P. Borisov, J. Gummerus, K. Hellén, A. Huuhka, M.-M. Jaskari, H. Kauppinen-Räisänen, P. Laaksonen, H. Leipämaa-Leskinen, H.T. Luomala, A. Norrgrann, C. Rodríguez Santos, J. Sihvonen, H. Syrjälä, M. Sääksjärvi, L.L.M. Turunen, C. von Koskull

Edited by Henna Syrjälä and Hanna Leipämaa-Leskinen, School of Marketing and Communication, University of Vaasa, Finland

Contents:

Introduction
Henna Syrjälä and Hanna Leipämaa-Leskinen

1. PRIDE
Silenced pride in scarce consumption
Hanna Leipämaa-Leskinen, Henna Syrjälä and Pirjo Laaksonen

2. GREED
Multilevel study of greed in marketing students’ consumption
Minna-Maarit Jaskari, Päivi Borisov and Henna Syrjälä

3. LUST
Sex Sells? Lust in fashion magazine advertising
Jenniina Sihvonen, Linda Lisa Maria Turunen and Carmen Rodriguez-Santos

4. GLUTTONY
No taste without the waste? Gluttony in bakery product retailing
Lotta Alhonnoro and Anu Norrgrann

5. ENVY
Narcissistic human traits predicting benign and malicious envy
Katarina Hellén, Maria Sääksjärvi and Hannele Kauppinen-Räisänen

6. WRATH
Wrath in consumer oppositional activism
Catharina von Koskull, Petra Berg and Johanna Gummerus

7. SLOTH
Conceptualizing the experience sloth in the convenience seeking consumption
Ari Huuhka and Harri Luomala

Index

Erscheinungsdatum	02.09.2018
Verlagsort	Cheltenham
Sprache	englisch
Maße	138 x 216 mm
Themenwelt	Sozialwissenschaften ► Soziologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
ISBN-10	1-78811-718-2 / 1788117182
ISBN-13	978-1-78811-718-0 / 9781788117180
Zustand	Neuware