Integrated Marketing Communication (eBook)

Creating Spaces for Engagement

Christina L. McDowell Marinchak, Jeanne M. Persuit (Herausgeber)

eBook Download: EPUB

2016
198 Seiten
Lexington Books (Verlag)
978-1-4985-4003-2 (ISBN)

Infos

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Autor

Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.

Inhalt

ContentsAcknowledgmentsIntroductionChapter 1: Engaged Communicative Consumption: How IMC Campaigns Generate a Space for Civic ConversationBy Christina L. McDowell Marinchak and Jill K. BurkChapter 2: Integrated Marketing Communication and Customer Engagement: "It's Beautiful"By Daniel U. AssmusChapter 3: Integrated Marketing Communication and Event Planning: An Academic Conference in the Charm CityBy Leeanne M. Bell McManus and Chip RouseChapter 4: Integrated Marketing Communication and Goods as Toys: Marketing Childhood to Adults By Paul A. LucasChapter 5: Integrated Marketing Communication and Public Relations: Epideictic Rhetoric, kairos, and Ireland’s Vote Yes CampaignBy Jeanne M. PersuitChapter 6: Integrated Marketing Communication and Social Media: “Coordinated Management of Meaning” and EntrepreneurshipBy Cassandra Vinhateiro and Vernon E. CronenChapter 7: Integrated Marketing Communication and Public Health Campaigns: Let’s Quit TogetherBy Kelli L. FellowsChapter 8: Integrated Marketing Communication and Crisis Communication: The American Red CrossBy Amanda G. MckendreeChapter 9: Integrated Marketing Communication and Demarketing: The Demand for Weber and RationalityBy Jeremy LangettChapter 10: Integrated Marketing Communication in a Networked Society: Engaging Professionals and EducatorsBy Kees van het Hof and David E. WeberConclusionAbout the Contributors

Produkt-Details

• Erscheint lt. Verlag: 22.9.2016
• Reihe/Serie: Integrated Marketing Communication
• Co-Autor: Daniel Assmus, Leeanne M. Bell McManus, Jeanne M. Persuit, Chip Rouse, Cassandra Vinhateiro, David E. Weber, Jill K. Burk, Vernon E. Cronen, Kelli Lynn Fellows, Kees van het Hof, Jeremy Langett, Paul A. Lucas, Christina L. McDowell Marinchak, Amanda G. McKendree
• Zusatzinfo: 6 Illustrations including: - 4 Black & White Illustrations; - 2 Tables.
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Integrated marketing communication • Marketing • Philosophy of communication
• ISBN-10: 1-4985-4003-1 / 1498540031
• ISBN-13: 978-1-4985-4003-2 / 9781498540032