Hotel Convention Sales, Services and Operations

Pat Golden-Romero (Autor)

Buch | Hardcover

2017
Routledge (Verlag)
978-1-138-43283-3 (ISBN)

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Provides a comprehensive look at the growing meetings and convention market segment. This book takes students through various aspects of selling and servicing a convention at a hotel or other group meeting facilities. It also profiles customers for meetings and conventions, the planners in charge of site selection, and the facilities they use.

This text provides a comprehensive look at the fast growing meetings and convention market segment. A usefulhow- to guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includesIndustry Insiders planning tips and case studies direct from professionals in Convention Services departments.

Golden-Romero Pat

Chapter 1 The Convention And Meetings Industry; Chapter 2 The Associations, Convention, and Meetings Market; Chapter 3 The Corporate Meetings Market; Chapter 4 The Incentive, Smerf, and Other Markets; Chapter 5 The Role Of Convention Bureaus And Other Destination Marketing Organizations; Chapter 6 Marketing and Advertising Strategies; Chapter 7 Convention Sales Negotiations and Contracts; Chapter 8 Food and Beverage Function Planning; Chapter 9 Meeting Room And Convention Planning; Chapter 10 On-Site Event Planning; Chapter 11 Exhibition and Trade Show Industry Overview; Chapter 12 Industry Trends and Resources;

Erscheinungsdatum	07.10.2017
Verlagsort	London
Sprache	englisch
Maße	184 x 261 mm
Gewicht	453 g
Themenwelt	Sozialwissenschaften ► Soziologie ► Makrosoziologie
	Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
	Wirtschaft ► Volkswirtschaftslehre
	Weitere Fachgebiete ► Handwerk
ISBN-10	1-138-43283-0 / 1138432830
ISBN-13	978-1-138-43283-3 / 9781138432833
Zustand	Neuware