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Persuasion in Your Life

Shawn T. Wahl, Eric Morris (Autoren)

Buch | Hardcover

360 Seiten

2017 | 2nd New edition
Routledge (Verlag)
978-1-138-68959-6 (ISBN)

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Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

Shawn T. Wahl is Professor of Communication and Interim Dean of the College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the NDT. He was the 2008 Coach of the Year.

Persuasion in your Life

Ethical Dimensions of Persuasion

Theories of Persuasion

Argumentation

Visual persuasion

Persuasion and New Media

Persuasive Public Campaigns

Persuasion and Personal Relationships

Persuasive Dimensions of Nonverbal Communications

Persuasive Dimensions of Health Communication

Persuasion in Business and Professional contexts

Persuasive Presentations

Persuasive Humor

Appraisal of Persuasive Messages

Erscheinungsdatum	30.01.2018
Zusatzinfo	30 Line drawings, color; 59 Halftones, color; 89 Illustrations, color
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Gewicht	771 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
ISBN-10	1-138-68959-9 / 1138689599
ISBN-13	978-1-138-68959-6 / 9781138689596
Zustand	Neuware