Persuasion in Your Life

Shawn T. Wahl, Eric Morris (Autoren)

Buch | Softcover

360 Seiten

2017 | 2nd New edition
Routledge (Verlag)
978-1-138-68960-2 (ISBN)

Infos

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.


 

Autor

Shawn T. Wahl is Professor of Communication and Interim Dean of the College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the NDT. He was the 2008 Coach of the Year.

Inhalt

Persuasion in your Life




Ethical Dimensions of Persuasion







Theories of Persuasion







Argumentation







Visual persuasion







Persuasion and New Media







Persuasive Public Campaigns







Persuasion and Personal Relationships







Persuasive Dimensions of Nonverbal Communications







Persuasive Dimensions of Health Communication







Persuasion in Business and Professional contexts







Persuasive Presentations







Persuasive Humor







Appraisal of Persuasive Messages

Produkt-Details

• Erscheinungsdatum: 06.11.2017
• Zusatzinfo: 30 Line drawings, color; 59 Halftones, color; 89 Illustrations, color
• Verlagsort: London
• Sprache: englisch
• Maße: 174 x 246 mm
• Gewicht: 635 g
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• ISBN-10: 1-138-68960-2 / 1138689602
• ISBN-13: 978-1-138-68960-2 / 9781138689602
• Zustand: Neuware