Inside the Nudge Unit

How small changes can make a big difference

David Halpern (Autor)

Buch | Softcover

432 Seiten

2016
W H Allen (Verlag)
978-0-7535-5655-9 (ISBN)

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Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!

New Updated Edition, 2019.

Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous changes in government policy – from different ways of spending and saving money, to changes in regulation and legislation – and above all, to remarkable results.

Erscheinungsdatum	17.05.2016
Verlagsort	London
Sprache	englisch
Maße	126 x 198 mm
Gewicht	289 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
Themenwelt	Sozialwissenschaften ► Soziologie ► Allgemeines / Lexika
ISBN-10	0-7535-5655-3 / 0753556553
ISBN-13	978-0-7535-5655-9 / 9780753556559
Zustand	Neuware