No Logo
Seiten
2009
Fourth Estate Ltd (Verlag)
978-0-00-734077-4 (ISBN)
Fourth Estate Ltd (Verlag)
978-0-00-734077-4 (ISBN)
‘No Logo’ was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.
By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it.
This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it.
This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
Naomi Klein is a Canadian writer and journalist. ‘No Logo’ is an international bestseller and has helped define a new generation of young activists.
| Zusatzinfo | 10 b/w illus, Index |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 129 x 198 mm |
| Gewicht | 370 g |
| Themenwelt | Sozialwissenschaften ► Soziologie |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Ausbeutung • Globalisierung • Markenpolitik • Markt (ökonom.) |
| ISBN-10 | 0-00-734077-X / 000734077X |
| ISBN-13 | 978-0-00-734077-4 / 9780007340774 |
| Zustand | Neuware |
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