An Introduction to the Uses and Diffusion of the News

Innovations and Cultivation of the Mass Media

Roger Haney (Autor)

Buch | Hardcover

285 Seiten

2024 | Unabridged edition
Cambridge Scholars Publishing (Verlag)
978-1-0364-1229-6 (ISBN)

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What are the ways audiences use the mass media, and what are the gratifications they receive from that usage? What functions do soap operas provide for the audience? Theories and research dealing with these questions are presented in the first chapter of the text.The second chapter concerns how knowledge of news is diffused throughout society, followed by how adoption of new innovations is spread. Research on the Knowledge Gap, as well as the diffusion of public opinion and the Spiral of Silence, is presented. The final two chapters concern Cultivation Theory and how fear is cultivated in children and adults by both entertainment shows and the news. Strategies for reducing such fear are presented. Media also cultivate beliefs about society, such as perceptions of the amount of crime and risk in society, environmental concerns, marital expectations, and attitudes toward racism and homosexuality. A section on International Cultivation is included.

Roger Haney received his master's degree and PhD from the Department of Communication at Michigan State University, USA. After teaching at the University of Kentucky, USA, for seven years, he taught in the Department of Journalism and Mass Communication at Murray State University, USA, for 31 years. While there, he introduced a course on the effects of the mass media which became required for all majors. He also taught courses on mass media law (also required for all majors) and research methods, and has taught 16 different courses over his full career. He has published 65 articles, book chapters, and convention papers, including articles on public opinion polling, political socialization, crime coverage, agenda-setting, and pornography.

Erscheinungsdatum	30.10.2024
Verlagsort	Newcastle upon Tyne
Sprache	englisch
Maße	148 x 212 mm
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
	Geisteswissenschaften ► Psychologie ► Angst / Depression / Zwang
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-0364-1229-6 / 1036412296
ISBN-13	978-1-0364-1229-6 / 9781036412296
Zustand	Neuware