Public House and Beverage Management: Key Principles and Issues
Seiten
2000
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-4678-9 (ISBN)
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-4678-9 (ISBN)
Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills.
'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.
'Public House & Beverage Management' introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.
'Public House & Beverage Management' introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
Michael Flynn, Caroline Ritchie, Andrew Roberts
Chapter 1 A history of the licensed trade industry; Chapter 2 The modern industry; Chapter 3 The licensed enterprise and the law; Chapter 4 The marketing function; Chapter 5 Management of the products and services; Chapter 6 Managing the human resources; Chapter 7 Controlling your profits; Chapter 8 Ethics and dilemmas: the challenges of the licensed trade industry; Chapter 9 Careers and contacts;
| Erscheint lt. Verlag | 14.8.2000 |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Gewicht | 440 g |
| Themenwelt | Reisen ► Hotel- / Restaurantführer |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7506-4678-0 / 0750646780 |
| ISBN-13 | 978-0-7506-4678-9 / 9780750646789 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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