Public House and Beverage Management: Key Principles and Issues
2017
Routledge (Verlag)
978-1-138-43278-9 (ISBN)
Routledge (Verlag)
978-1-138-43278-9 (ISBN)
Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills.
Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: Key players Variations in service offer Types of management arrangement (managed, leased, tenanted, franchise, freehouse) Customers and segments Labour markets and employees Key elements in the business units Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: Key players Variations in service offer Types of management arrangement (managed, leased, tenanted, franchise, freehouse) Customers and segments Labour markets and employees Key elements in the business units Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
Michael Flynn, Caroline Ritchie, Andrew Roberts
Chapter 1 A history of the licensed trade industry; Chapter 2 The modern industry; Chapter 3 The licensed enterprise and the law; Chapter 4 The marketing function; Chapter 5 Management of the products and services; Chapter 6 Managing the human resources; Chapter 7 Controlling your profits; Chapter 8 Ethics and dilemmas: the challenges of the licensed trade industry; Chapter 9 Careers and contacts;
| Erscheinungsdatum | 07.08.2017 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Gewicht | 453 g |
| Themenwelt | Sachbuch/Ratgeber ► Sport |
| Wirtschaft | |
| ISBN-10 | 1-138-43278-4 / 1138432784 |
| ISBN-13 | 978-1-138-43278-9 / 9781138432789 |
| Zustand | Neuware |
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