The Fundamentals of Hospitality Marketing
Seiten
2000
|
New edition
Cengage Learning EMEA (Verlag)
978-0-8264-4832-3 (ISBN)
Cengage Learning EMEA (Verlag)
978-0-8264-4832-3 (ISBN)
Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples.
The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit.
Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples.
The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit.
Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples.
SECTION A: FINDING OUT WHAT THE CUSTOMER WANTS.
1. Market research: Customers.
2. Market research: Competitors and costs.
3. Market segmentation.
SECTION B: DEVELOP THE PRODUCT OR SERVICE TO MATCH CUSTOMERS'' NEEDS.
4. Forecasting and planning.
5. Products and services.
6. Place.
7. Price.
SECTION C: TELL THE CUSTOMER ALL ABOUT IT.
8. Promotion.
9. Advertising.
10. Selling.
11. Branding.
12. Customers.
13. The future.
Conclusions.
Useful addresses.
References.
Index.
| Erscheint lt. Verlag | 6.7.2000 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 134 x 213 mm |
| Gewicht | 170 g |
| Themenwelt | Reisen ► Hotel- / Restaurantführer |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-8264-4832-1 / 0826448321 |
| ISBN-13 | 978-0-8264-4832-3 / 9780826448323 |
| Zustand | Neuware |
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