Business Modeling for Life Science and Biotech Companies

Creating Value and Competitive Advantage with the Milestone Bridge

Alberto Onetti, Antonella Zucchella (Autoren)

Buch | Softcover

196 Seiten

2018
Routledge (Verlag)
978-1-138-61690-5 (ISBN)

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Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business model customized for the unique needs of research intensive organizations.

Onetti and Zucchella begin by unpacking the often-used ‘business model’ term, examining key elements of business model conceptualization and offering a three tier approach with a clear separation between the business model and strategy: focus, exploring the different activities carried out by the organization; locus, evaluating where organizational activities are centered; and modus, testing the execution of the organization’s activities. The business model thus defines the unique way in which a company delivers on its promise to its customers. The theory and applications adopt a global approach, offering business cases from a variety of biotech companies around the world.

Alberto Onetti divides his academic career between Italy at the University of Insubria in Varese and LUISS in Rome, and San Francisco State University, USA. He is Chairman of the Californian Mind the Bridge Foundation. He is a seasoned serial entrepreneur and business consultant. Twitter: @aonetti Antonella Zucchella is Professor of Marketing and International Entrepreneurship at the University of Pavia. She has been Visiting Professor at the Universitè Robert Schuman - Strasbourg and Universitè Jean Moulin Lyon 3, France. Her research focuses on innovation and international business. Antonella is author of over 100 articles and several books.

1. Introduction to The Milestone Bridge 2. Bridging the Gaps 3. Milestones to Go Before I Sleep 4. Avoiding the Bridge to Nowhere 5. Bridging Theory to Practice 6. The Milestone Bridge: Case Studies 7. Conclusions

Erscheinungsdatum	21.08.2018
Reihe/Serie	Routledge Studies in Innovation, Organizations and Technology
Zusatzinfo	15 Tables, black and white; 46 Line drawings, black and white; 1 Halftones, black and white
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	294 g
Themenwelt	Medizin / Pharmazie ► Pharmazie
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-61690-7 / 1138616907
ISBN-13	978-1-138-61690-5 / 9781138616905
Zustand	Neuware