Advances in Digital Marketing and eCommerce

Third International Conference, 2022

Francisco J. Martínez-López, Luis F. Martinez (Herausgeber)

Buch | Hardcover

X, 308 Seiten

2022 | 1st ed. 2022
Springer International Publishing (Verlag)
978-3-031-05727-4 (ISBN)

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This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Francisco J. Martinez-Lopez is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.

Erscheinungsdatum	13.06.2022
Reihe/Serie	Springer Proceedings in Business and Economics
Zusatzinfo	X, 308 p. 39 illus., 17 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	647 g
Themenwelt	Informatik ► Office Programme ► Outlook
	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Digital transformation • eCommerce research • Electronic Marketing • Online Consumer Behavior • Psychological and behavioral marketing • Social Commerce • Social web technology
ISBN-10	3-031-05727-9 / 3031057279
ISBN-13	978-3-031-05727-4 / 9783031057274
Zustand	Neuware