Advances in Digital Marketing and eCommerce

Third International Conference, 2022

Francisco J. Martínez-López, Luis F. Martinez (Herausgeber)

Buch | Softcover

X, 308 Seiten

2023 | 1st ed. 2022
Springer International Publishing (Verlag)
978-3-031-05730-4 (ISBN)

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This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.

Erscheinungsdatum	10.06.2023
Reihe/Serie	Springer Proceedings in Business and Economics
Zusatzinfo	X, 308 p. 39 illus., 17 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	492 g
Themenwelt	Informatik ► Office Programme ► Outlook
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Digital transformation • eCommerce research • Electronic Marketing • Online Consumer Behavior • Psychological and behavioral marketing • Social Commerce • Social web technology
ISBN-10	3-031-05730-9 / 3031057309
ISBN-13	978-3-031-05730-4 / 9783031057304
Zustand	Neuware