Advances in Digital Marketing and eCommerce (eBook)

Third International Conference, 2022

Francisco J. Martínez-López, Luis F. Martinez (Herausgeber)

eBook Download: PDF

2022 | 1st ed. 2022
X, 308 Seiten
Springer International Publishing (Verlag)
978-3-031-05728-1 (ISBN)

Infos

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Produkt-Details

• Erscheint lt. Verlag: 7.6.2022
• Reihe/Serie: Springer Proceedings in Business and Economics
• Reihe/Serie: Springer Proceedings in Business and Economics
• Zusatzinfo: X, 308 p. 39 illus., 17 illus. in color.
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• Schlagworte: Digital transformation • eCommerce research • Electronic Marketing • Online Consumer Behavior • Psychological and behavioral marketing • Social Commerce • Social web technology
• ISBN-10: 3-031-05728-7 / 3031057287
• ISBN-13: 978-3-031-05728-1 / 9783031057281