The Corporate Art Index (eBook)

Twenty-One Ways to Work With Art

Viviane Mörmann (Autor)

eBook Download: PDF

2021
224 Seiten
Transcript Verlag
978-3-8394-5650-7 (ISBN)

Infos

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

Autor

Viviane Mörmann, curator and art specialist, Zurich, works for a Swiss insurance company, manages the collection, art prize and cultural foundation. She studied art, art administration and management in London, New York and Zurich.

Produkt-Details

• Erscheint lt. Verlag: 7.1.2021
• Reihe/Serie: Schriften zum Kultur- und Museumsmanagement
• Reihe/Serie: Schriften zum Kultur- und Museumsmanagement
• Zusatzinfo: Klebebindung
• Verlagsort: Bielefeld
• Sprache: englisch
• Maße: 190 x 190 mm
• Themenwelt: Kunst / Musik / Theater ► Malerei / Plastik
• Themenwelt: Wirtschaft
• Schlagworte: ART • art competition • Art Management • art marketing • art project • Art Space • Art Sponsoring • Corporate Art Collection • Corporate Art Index • Corporate Communication • Corporate Identity • Corporate Image • Corporate Social Responsibility • cultural management • Cultural Marketing • Digital Art • Museum • museum management • sustainability
• ISBN-10: 3-8394-5650-9 / 3839456509
• ISBN-13: 978-3-8394-5650-7 / 9783839456507