The Corporate Art Index
Twenty-One Ways to Work With Art
Seiten
2020
transcript (Verlag)
978-3-8376-5650-3 (ISBN)
transcript (Verlag)
978-3-8376-5650-3 (ISBN)
The Corporate Art Index presents the 21 most promising corporate art initiatives (CAIs) and provides a standardized scheme to evaluate them.
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Viviane Mörmann, Kuratorin und Kunstspezialistin, Zürich, arbeitet für eine Schweizer Versicherung, betreut Sammlung, Kunstpreis und Kulturstiftung. Sie studierte Kunst, Kunst-Administration und -Management in London, New York und Zürich.
| Erscheinungsdatum | 28.10.2020 |
|---|---|
| Reihe/Serie | Schriften zum Kultur- und Museumsmanagement |
| Verlagsort | Bielefeld |
| Sprache | englisch |
| Maße | 185 x 260 mm |
| Gewicht | 522 g |
| Themenwelt | Geisteswissenschaften ► Geschichte ► Hilfswissenschaften |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | ART • art competition • Art Management • art marketing • art project • Art Space • Art Sponsoring • Corporate Art • Corporate Art Collection • Corporate Art Index • Corporate Communication • Corporate Identity • Corporate Image • Corporate Social Responsibility • cultural management • Cultural Marketing • Digital Art • Museum • museum management • sustainability |
| ISBN-10 | 3-8376-5650-0 / 3837656500 |
| ISBN-13 | 978-3-8376-5650-3 / 9783837656503 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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Buch | Softcover (2023)
transcript (Verlag)
CHF 42,90
Buch | Hardcover (2024)
Wallstein Verlag
CHF 53,20
