The Corporate Art Index

Twenty-One Ways to Work With Art

Viviane Mörmann (Autor)

Buch | Softcover

224 Seiten

2020
transcript (Verlag)
978-3-8376-5650-3 (ISBN)

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Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

Viviane Mörmann, curator and art specialist, Zurich, works for a Swiss insurance company, manages the collection, art prize and cultural foundation. She studied art, art administration and management in London, New York and Zurich.

Erscheinungsdatum	28.10.2020
Reihe/Serie	Schriften zum Kultur- und Museumsmanagement
Verlagsort	Bielefeld
Sprache	englisch
Maße	185 x 260 mm
Gewicht	522 g
Themenwelt	Geisteswissenschaften ► Geschichte ► Hilfswissenschaften
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	ART • art competition • Art Management • art marketing • art project • Art Space • Art Sponsoring • Corporate Art • Corporate Art Collection • Corporate Art Index • Corporate Communication • Corporate Identity • Corporate Image • Corporate Social Responsibility • cultural management • Cultural Marketing • Digital Art • Museum • museum management • sustainability
ISBN-10	3-8376-5650-0 / 3837656500
ISBN-13	978-3-8376-5650-3 / 9783837656503
Zustand	Neuware