Design-Centered Entrepreneurship
Seiten
2016
Routledge (Verlag)
978-1-138-92052-1 (ISBN)
Routledge (Verlag)
978-1-138-92052-1 (ISBN)
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Supported by extensive research and field-testing, this book presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide research-supported and field-tested methods for developing successful business concepts.
Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.
Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept.
Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/.
Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.
Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept.
Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/.
Min Basadur is Professor Emeritus of Innovation at McMaster University, Canada, and founder of Basadur Applied Creativity. Michael Goldsby is the Stoops Distinguished Professor of Entrepreneurship and Executive Director of the Entrepreneurship Center at Ball State University, USA.
1. Step 1: Problem Finding; 2. Step 2: Fact Finding; 3. Step 3: Problem Definition; 4. Step 4: Idea Finding; 5. Step 5: Evaluate and Select; 6. Steps 6, 7, and 8: Solution Implementation; 7. Conclusion
| Erscheinungsdatum | 24.05.2016 |
|---|---|
| Zusatzinfo | 13 Tables, black and white; 45 Line drawings, black and white; 45 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 476 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-138-92052-5 / 1138920525 |
| ISBN-13 | 978-1-138-92052-1 / 9781138920521 |
| Zustand | Neuware |
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