Mastering e-Business
Seiten
2010
Routledge (Verlag)
978-0-415-55787-0 (ISBN)
Routledge (Verlag)
978-0-415-55787-0 (ISBN)
Mastering e-Business presents an innovative, new teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
Organization – analyzes how organizations and their processes are structured to achieve strategic goals
Architecture – explains the high level design of advanced information systems to describe how e-Business functions
Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
Organization – analyzes how organizations and their processes are structured to achieve strategic goals
Architecture – explains the high level design of advanced information systems to describe how e-Business functions
Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
Paul Grefen is a Professor at the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands. He has a rich background in research in information systems and e-business, cooperating with industry and academia. He has published many international journal and conference papers and several books.
1. Introduction 2. An e-Business Classification Space 3. The BOAT Framework 4. Business Aspect 5. Organization Aspect 6. Architecture Aspect 7. Technology Aspect 8. BOAT as an Analysis Instrument 9. Concluding Remarks
| Erscheint lt. Verlag | 24.6.2010 |
|---|---|
| Zusatzinfo | 18 Tables, black and white; 86 Line drawings, black and white; 10 Halftones, black and white; 114 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 317 g |
| Themenwelt | Geisteswissenschaften ► Religion / Theologie |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-415-55787-9 / 0415557879 |
| ISBN-13 | 978-0-415-55787-0 / 9780415557870 |
| Zustand | Neuware |
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