Marketing
Pearson (Verlag)
978-0-13-701329-6 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
A unique marketing text based on student feedback.
Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.
Section I: Explaining
Chapter 1 The Meaning of Marketing
Chapter 2 The Market in Marketing
Chapter 3 Marketing in an Organization
Chapter 4 A Broader Perspective on Marketing
Section II: Creating
Chapter 5 Value for Customers
Chapter 6 A Perspective on Behavior
Chapter 7 Consumer Insights
Chapter 8 The Brand
Section III: Strategizing
Chapter 9 The Segment, Target and Position
Chapter 10 The Marketing Plan
Section IV: Managing
Chapter 11 Product and Service Strategies
Chapter 12 Pricing Strategies
Chapter 13 Supply Chain and Distribution Strategies
Chapter 14 Consumer Influence Strategies
Chapter 15 Personal Selling Strategies
Section V: Integrating
Chapter 16 The Media Mix
Chapter 17 The Marketing Mix
Erscheint lt. Verlag | 26.3.2009 |
---|---|
Sprache | englisch |
Maße | 276 x 215 mm |
Gewicht | 648 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 0-13-701329-9 / 0137013299 |
ISBN-13 | 978-0-13-701329-6 / 9780137013296 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich