Public Relations Cases
Seiten
2009
|
International ed of 8th revised ed
Wadsworth Publishing Co Inc (Verlag)
978-0-495-56782-0 (ISBN)
Wadsworth Publishing Co Inc (Verlag)
978-0-495-56782-0 (ISBN)
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Presents a theoretical grounding in the major areas of public relations. This book lets students focus on the strategic elements of exemplary communications campaigns. It features case studies that provide glimpses into best practices for public relations campaigns as recognized by professionals in the field.
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 8E, International Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 8E, International Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Part I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. Part II: REACHING MAJOR AUDIENCES. 3. Media Relations. 4. Internal Communications. 5. Community Relations. 6. Public Affairs and Government Relations. 7. Investor and Financial Relations. 8. Consumer Relations. 9. International Public Relations. 10. Relations with Special Publics. Part III: EMERGENCY PUBLIC RELATIONS. 11. Emergency Public Relations. Part IV: BEYOND PUBLIC RELATIONS. 12. Integrated Marketing Communications. Appendix I: Questions for Class Discussion and Case Analysis. Appendix II: PRSA Member Code of Ethics 2000. Index.
| Erscheint lt. Verlag | 15.3.2009 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | Belmont, CA |
| Sprache | englisch |
| Maße | 163 x 231 mm |
| Gewicht | 638 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 0-495-56782-5 / 0495567825 |
| ISBN-13 | 978-0-495-56782-0 / 9780495567820 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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