The Inside Advantage
Seiten
2007
McGraw-Hill Professional (Verlag)
978-0-07-149569-1 (ISBN)
McGraw-Hill Professional (Verlag)
978-0-07-149569-1 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. This book includes a Growth Discovery Process, which enables you to focus your goals and place yourself on the road to growth.
Be the Driving Force Behind Your Company's Growth
Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.
This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.
Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.
Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.
Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.
Be the Driving Force Behind Your Company's Growth
Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.
This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.
Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.
Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.
Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.
Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become global household names. Dave Conti is a writer and editor specializing in business and self-help topics. He is coauthor with Stephan H. Baum of What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders.
| Erscheint lt. Verlag | 16.11.2007 |
|---|---|
| Sprache | englisch |
| Maße | 158 x 236 mm |
| Gewicht | 509 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-07-149569-X / 007149569X |
| ISBN-13 | 978-0-07-149569-1 / 9780071495691 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
wie man Menschen wirklich weiterbringt
Buch | Softcover (2024)
Vahlen (Verlag)
CHF 37,65
ein Navigationssystem für Führungskräfte
Buch (2023)
Carl-Auer Verlag
CHF 48,90
von der Analyse zur Implementierung
Buch | Softcover (2024)
Kohlhammer (Verlag)
CHF 41,95
