Public Interest Communications
Routledge (Verlag)
978-1-032-53192-2 (ISBN)
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Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.
Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with diverse voices through practitioner interviews. Through a focus on equity and ethics, the book helps readers acquire the mindset of a public interest communicator.
This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, programs, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good.
Accompanying online materials include worksheets and links to further resources such as videos and podcasts. Please visit www.routledge.com/9781032531915.
Ann Searight Christiano is the founder and director of the Center for Public Interest Communications and a clinical professor in the Department of Public Relations at the University of Florida College of Journalism and Communications, USA. Before coming to the University of Florida in 2010, Searight was a senior communications officer for the Robert Wood Johnson Foundation, directing communications for programs that address social factors like housing, education and mental health that drive health and wellbeing. Angela Bradbery is the Karel Chair in Public Interest Communications in the Department of Public Relations at the University of Florida College of Journalism and Communications, USA. Before joining the university in 2020, she was communications director at Public Citizen, where she developed and implemented communications strategies at the national, state and local levels and led coalition communications efforts.
Acknowledgments 1. What’s Public Interest Communications? 2. The Six Spheres of Influence – The building blocks of strategy 3. The Power of Policy 4. The Power of Activism 5. Activating Media 6. The Market and Industry Sphere: The Role of For-profit Companies and Industry in Social Change 7. Issue Shapers: Communities of Influence 8. Using Social Norms to Drive Change 9. Using the Six Spheres to Create Your Theory of Change 10. Back-of-the-Envelope Strategy 11. What Do You Want to Be True That Isn’t True Right Now? 12. Who Must Act for That to Happen? 13. What would they believe if they were taking action? Connecting to your actors’ values with meaningful messages, stories and calls to action 14. How Will We Connect With Them? 15. Measuring What Matters Glossary
| Erscheint lt. Verlag | 15.5.2025 |
|---|---|
| Zusatzinfo | 24 Line drawings, black and white; 9 Halftones, black and white; 33 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-032-53192-4 / 1032531924 |
| ISBN-13 | 978-1-032-53192-2 / 9781032531922 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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