The Business of Changing the World
McGraw-Hill Professional (Verlag)
978-0-07-148151-9 (ISBN)
How companies can make the world a better place while enhancing their own corporate cultureWhen Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World, Benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference' and how any other company can do the same.Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public. Key featuresThis is the first book of its kind that shows any company how to start a philanthropy program and how that program can help spark performance, boost morale, and heighten brand recognitionReaders hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Foreword by Charles H. Moore
Introduction by mMarcBenioff
A Family Tradition: Hasbro
Why Give: Alan Hassenfeld
Delivering on its Legacy: UPS
RemerbRememberingasey: Mike Eskew
How to Make Boots and Save the World: Timberland
A Sharing of Strength:Jeff Swartz
A Direct Approach: Dell
The Return of Leading Responsibility: Michael Dell & Kevin Rollins
Managing the most Important Assets: Citizens Bank
Living by Our Credo: Larry Fish
Giving Back in the Good Times and the Bad: Levi Strauss & Co.
Profits Through Principles: Phil Marineau
A Transferring of Skills: The Milken Institute
An Investment in Human Capital: Michael Milken
Ingredients for Success: Safeway
Making a Difference-An Ingredient of Life: Steve Burd
Healthy Choices: GlaxoSmithKline
Going Beyond Commercial Transactions:Jean-Pierre Garnier
Predicting--and Changing--the Future: Intel
Teach to the Future: Craig Barrett
Serving the People: Starbucks
Guided by Principles: Jim Donald
Connecting the Company to the Community: Cisco Systems
Building Networks in the Community: John Morgridge
Building Hospitality in our Communities: Carlson Companies
Founding Fathers: Marilyn Carlson Nelson
Leading CSR in Japan: NEC
Empowered by the Community: Akinobu Kanasugi
Creating Forums for Change: World Economic Forum
Sustainable Capitalism: Klaus Schwab
The Everyday Philanthropist: Working Assets
Consumerism with a Conscience: Laura Scher
Revolutionizing How We Give Back: Revolution
A Hybrid Approach to Business and Philanthropy: Steve Case
Witness to the World: Peter Gabriel
A Voice for the Voiceless: Peter Gabriel
Acknowledgements
| Erscheint lt. Verlag | 16.10.2006 |
|---|---|
| Sprache | englisch |
| Maße | 155 x 231 mm |
| Gewicht | 608 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Schlagworte | Unternehmen • Unternehmenskultur • Weltverbesserung |
| ISBN-10 | 0-07-148151-6 / 0071481516 |
| ISBN-13 | 978-0-07-148151-9 / 9780071481519 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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