Creativity in PR and Communications
Kogan Page Ltd (Verlag)
978-1-3986-2080-3 (ISBN)
- Noch nicht erschienen - erscheint am 03.11.2025
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Jon Cope is course leader of the MA in Public Relations at Westminster University, UK and a PR practitioner with more than 25 years' experience in the healthcare and consumer sectors. Most recently, Jon's freelance practice has focused on content creation for global healthcare and consumer/lifestyle brands. He holds an MA in Critical Global Politics from Exeter University and is the author of two books of fashion promotion and public relations.
Stuart Mayell is a Visiting Lecturer at the University of Westminster, where, alongside Jon Cope, he teaches modules on strategic planning, content development and brand communication. Stuart is a communications professional with 28 years of experience and has been recognised with multiple awards, including a Cannes Lion. As a Creative Director, Stuart leads multi-disciplinary work across design, video, copywriting, art direction, digital strategy and development. He serves on the judging panel assessing creativity for the Communiqué Awards, a healthcare industry awards programme. He is also Editor of the online journal, Innovation Uncovered.
| Erscheint lt. Verlag | 3.11.2025 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 170 x 240 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Schlagworte | AI comms • AI-driven PR • AI PR • Corporate Communications • Creative Communications • Creative PR • Creative storytelling • Global PR • Innovation in PR • Intercultural creativity • Intercultural PR • PR innovation |
| ISBN-10 | 1-3986-2080-7 / 1398620807 |
| ISBN-13 | 978-1-3986-2080-3 / 9781398620803 |
| Zustand | Neuware |
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