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Marketing Strategy

Implementing and Measuring a Successful Marketing Strategy

Jenna Tiffany (Autor)

Buch | Softcover

352 Seiten

2025 | 2. Auflage
Kogan Page Ltd (Verlag)
978-1-3986-2172-5 (ISBN)

Noch nicht erschienen - erscheint am 03.11.2025
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Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.

Erscheint lt. Verlag	3.11.2025
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Digital Marketing • Digital marketing strategy • marketing basics • Marketing expertise • Marketing KPIs • marketing plans • marketing techniques
ISBN-10	1-3986-2172-2 / 1398621722
ISBN-13	978-1-3986-2172-5 / 9781398621725
Zustand	Neuware