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Transforming Customer-Brand Relationships

Use Emotional Connection To Build Loyalty

Christina Garnett (Autor)

Buch | Hardcover

272 Seiten

2025
Kogan Page Ltd (Verlag)
978-1-3986-2134-3 (ISBN)

Noch nicht erschienen - erscheint am 03.09.2025
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Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.

Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Salem, Virginia, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush's Global Marketing Day amongst others. She runs educational courses for both HubSpot Academic and SemRush, and was instrumental in enhancing engagement strategies for HubSpot's HubFans advocacy program.

Erscheint lt. Verlag	3.9.2025
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Brand Advocacy Programs • Brand Affinity • Brand loyalty • Brand Trust • Customer Engagement • Customer Experience • customer intelligence • Customer Retention • emotional resonance • Social Listening
ISBN-10	1-3986-2134-X / 139862134X
ISBN-13	978-1-3986-2134-3 / 9781398621343
Zustand	Neuware