Digital Marketing Strategy

An Integrated Approach to Online Marketing

Simon Kingsnorth (Autor)

Buch | Hardcover

424 Seiten

2025 | 4. Auflage
Kogan Page Ltd (Verlag)
978-1-3986-2207-4 (ISBN)

Infos

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.

Autor

Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.

Produkt-Details

• Erscheint lt. Verlag: 3.11.2025
• Verlagsort: London
• Sprache: englisch
• Maße: 156 x 234 mm
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: AI • Automation • Content Marketing • Digital Channels • E-Commerce • integrated marketing • Marketing Planning • Strategy measurement
• ISBN-10: 1-3986-2207-9 / 1398622079
• ISBN-13: 978-1-3986-2207-4 / 9781398622074
• Zustand: Neuware