The new business road test

What entrepreneurs and executives should do before writing a business plan

John Mullins (Autor)

Buch | Softcover

328 Seiten

2006 | 2nd edition
Financial Times Prentice Hall (Verlag)
978-0-273-70805-6 (ISBN)

Infos

'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a lousy business' i.e. a fundamentally flawed opportunity you're on the fast-track to failure. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. It shows you how to assess market opportunities. It also shows entrepreneurs and entrepreneurial teams how to assess honestly the capabilities they themselves bring to the table. The new edition of this best-selling book will help you to road test your idea, making sure that the business you build is based on a winning concept. It will enable you to invest your time wisely and pitch to investors and customers with confidence.
Building on lessons learned by real entrepreneurs some in start-ups, others in established firms, some who got it right and others who got it wrong, Mullins addresses the seven domains that characterize attractive, compelling opportunities. Mullins presents a model that helps you answer the live-or-die questions in assessing any new business opportunity. Road test your business idea first and get ahead of the game.

Autor

John Mullins is himself a serial entrepreneur (he describes his business tally as one success, one fail and one draw) and teaches and studies entrepreneurship as a professor at the London Business School, bringing a wealth of experience to the book.

Inhalt

Why read this book Acknowledgements Part 1: Road Test your new business idea 1. My opportunity: why will or won't this work? 2. Will the fish bite? 3. Is this a good market? 4. Is this a good industry? 5. How long will your advantage last? 6. What drives your entrepreneurial dream? 7. Can you and your team execute? 8. Your connections matter: which matter most? 9. Putting the seven domains to work to develop your opportunity 10. What to do before you write your business plan Part 2: Toolkits for your road test 11. How to learn what you don't know you don't know 12. Market analysis worksheet 13. Industry analysis checklist 14. Do-it-yourself marketing research for your new business road test 15. Evidence-based forecasting 16. Getting help with your road test Appendix - Research methodology Notes Index

Produkt-Details

• Erscheint lt. Verlag: 15.6.2006
• Reihe/Serie: Financial Times Series
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 152 x 234 mm
• Gewicht: 636 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-273-70805-8 / 0273708058
• ISBN-13: 978-0-273-70805-6 / 9780273708056
• Zustand: Neuware