Creating a Blockbuster Brand
Hollywood's Storytelling Secrets For Your Business
Seiten
2025
Morgan James Publishing llc (Verlag)
978-1-63698-552-7 (ISBN)
Morgan James Publishing llc (Verlag)
978-1-63698-552-7 (ISBN)
Learn the secrets of successful movie storytelling for your business.
For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.
Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.
Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.
Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more. Start capturing the attention of your audience - and their wallets.
Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.
For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.
Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.
Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.
Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more. Start capturing the attention of your audience - and their wallets.
Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.
Greg Logan is a global leader in brand storytelling, based in Los Angeles, CA. For over 30 years, the world’s biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He is a distinguished writer who has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). Logan has successfully brought all these worlds together to develop unique and hugely successful storytelling formulas for brands big and small.
| Erscheinungsdatum | 07.09.2024 |
|---|---|
| Sprache | englisch |
| Maße | 127 x 178 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-63698-552-1 / 1636985521 |
| ISBN-13 | 978-1-63698-552-7 / 9781636985527 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Grundlagen marktorientierter Unternehmensführung : Konzepte, …
Buch (2024)
Springer Gabler (Verlag)
CHF 69,95
Aufgaben, Werkzeuge und Erfolgsfaktoren
Buch | Softcover (2023)
Vahlen (Verlag)
CHF 30,65
Digitale Geschäftsmodelle verstehen, designen, bewerten
Buch | Hardcover (2022)
Hanser (Verlag)
CHF 55,95
