The Smart Marketing Book PB

The definitive guide to effective marketing strategies

Dan White (Autor)

Buch | Softcover

160 Seiten

2025
LID Publishing (Verlag)
978-1-915951-71-7 (ISBN)

Infos

This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.



With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.

Autor

Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Advertising Book, The Smart Branding Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK.

Produkt-Details

• Erscheint lt. Verlag: 13.3.2025
• Verlagsort: London
• Sprache: englisch
• Maße: 120 x 180 mm
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-915951-71-2 / 1915951712
• ISBN-13: 978-1-915951-71-7 / 9781915951717
• Zustand: Neuware