Become the GO-TO BRAND
Management Books 2000 Ltd (Verlag)
978-1-85252-793-8 (ISBN)
Barnaby Wynter has been developing his acclaimed Brand Bucket® marketing approach for over 20 years, helping his clients around the world to consistently turn potential customers into long-term customers.
The approach turned out to be so successful that it has since been rolled out and applied to over 470 businesses and organisations worldwide.
In this new book Barnaby takes the approach a step further, to show readers how they can transform their businesses and become the GO-TO brands in their chosen markets.
Readers of his earlier book The Brand Bucket® will recognise the marketing techniques which have earned international success. This book is the next step in the journey.
Barnaby Wynter is a brand creation expert with over 457 brands to his name and helps businesses become the GO-TO BRAND in their sector. Entering the marketing industry in 1987 he was fast-tracked to become the youngest MD of a UK Top 200 fully integrated advertising agency in London where he spent 10 years developing the proprietary Brand Bucket® Programme to make all your marketing work in the digital economy. Today he embeds The Brand Bucket® approach, working as a Director of Marketing, in a wide range of corporates and SMEs across the globe, through his own fully outsourced business communications agency. As a published author, he provides keynotes and CEO workshops (having spoken globally to over 17,000 businesses), is a Mentor, NED and a Founder Freeman of The Entrepreneurs, a Livery Company in the City of London.
Introduction
1. Clothes, queues and a breakthrough
2. What is a “GO-TO” BRAND?
3. Systemise your marketing
4. Foundation stone 1 – your Values Proposition
5. It’s not just what you say, it’s who you say it to
6. Lead capture not lead generation
7. Putting The Brand Bucket® into action
8. Putting The Brand Bucket® into practice
9. How businesses grow
10. Putting the numbers first
11. The Brand Bucket® one-page marketing map
12. The Brand Audit – mapping the prospect journey
13. Your marketing action plan
14. It’s time to become the GO-TO BRAND
Appendix. Sample of behavioural values
Index
| Erscheinungsdatum | 21.02.2024 |
|---|---|
| Zusatzinfo | With colour illustrations |
| Verlagsort | Cirencester |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-85252-793-5 / 1852527935 |
| ISBN-13 | 978-1-85252-793-8 / 9781852527938 |
| Zustand | Neuware |
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