Compelling Communication

Writing, Public Speaking and Storytelling for Professional Success

Simon Hall (Autor)

Buch | Hardcover

336 Seiten

2024
Cambridge University Press (Verlag)
978-1-009-44743-0 (ISBN)

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This book covers all a reader needs to become a compelling communicator: from the essentials of effective communication, to writing skills, public speaking and presentations, the power of storytelling, the use of communication to achieve strategic aims, how to attract the media attention, and communicating impressively in the online world.

Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire? Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like? This book has the solution. Written by a University of Cambridge Communication Course lead, journalist and former BBC broadcaster, it covers everything from the essentials of effective communication to the most advanced skills. Whether you want to write a razor sharp briefing, shine in an important presentation, hone your online presence, or just get yourself noticed and picked out for promotion, all you need to know is here. From writing and public speaking, to the beautiful and stirring art of storytelling, and even using smartphone photography to help convey your message, this invaluable book will empower you to become a truly compelling communicator.

Simon Hall is a Course Leader in writing, public speaking and storytelling skills at the University of Cambridge. He also runs his own communication agency, Creative Warehouse. He has published twelve books on business and communication, along with eight novels, and previously was a BBC Television, Radio and Online News Correspondent for twenty years.

Introduction; 1. The foundations of effective communication; 2. Writing to woo and wow; 3. The tricks of the writing trade; 4. The splendour of storytelling; 5. Strategic stories (storytelling II, the sequel); 6. Public speaking, presenting and performing; 7. Powerful public speaking and presentations; 8. The online world; 9. Mixing it with the media; 10 Strategic communication; A compelling conclusion (hopefully).

Erscheinungsdatum	31.05.2024
Zusatzinfo	Worked examples or Exercises
Verlagsort	Cambridge
Sprache	englisch
Maße	156 x 235 mm
Gewicht	660 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Sozialpsychologie
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Pädagogik
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-009-44743-2 / 1009447432
ISBN-13	978-1-009-44743-0 / 9781009447430
Zustand	Neuware