Growth Product Manager's Handbook
Packt Publishing Limited (Verlag)
978-1-83763-595-5 (ISBN)
Key Features
Understand and implement key growth product management models to improve revenue, user adoption, and retention
Learn effective frameworks, strategies, and tactics for growth product management in various contexts
Develop practical strategies and insights to achieve customer lifetime goals
Purchase of the print or Kindle book includes a free PDF eBook
Book DescriptionIn the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product.
This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals.
By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.What you will learn
Understand key growth product management models such as lean startup, pirate metrics, and AARRR frameworks
Optimize journeys, improve UX, and personalize interactions with retention and loyalty strategies
Explore model applications in SaaS, e-commerce, and mobile app development
Implement practical actions to prioritize, experiment, and measure
Get to grips with techniques of service, feedback, and rewards for customer retention
Set and achieve customer lifetime value goals for success
Discover effective strategies for achieving your customer-for-life goals
Who this book is forWhether you're a seasoned product manager, a newcomer to the field, or an aspiring growth product manager, this guide offers valuable insights and actionable strategies to drive growth and achieve success. Additionally, growth marketers and startup founders with basic product marketing knowledge will benefit from this book, expanding their understanding of growth-centric product management practices to elevate their careers and propel their companies to acquire more customers and reach customer-for-life goals.
Eve Chen is a best-selling author, coach, serial entrepreneur, veteran growth marketer, and change driver with extensive experience from several global organizations. Eve developed the Revenue Generation Value Chain (RVC) and a maturity framework in 2015 to guide organizations to transform into high-performing systems with a methodical approach and align their resources to build a robust growth engine to exceed their goals. Currently, she heads up a revenue performance agency, The Growth Engine, which focuses on helping business leaders to accelerate their revenue results. Eve has an MBA from the Macquarie Graduate School of Management and is on the boards of several tech startup companies.
Table of Contents
Introduction to Growth Product Management
Understanding Product-Led Growth Management Models
Understanding Your Customers
Unlocking Success in Product Strategy and Planning
Setting the Stage for a Powerful Product-Led Enterprise
Defining and Communicating Your Product Value Proposition
The Science of Growth Experimentation and Testing for Product-Led Success
Define, Monitor, and Act on Your Performance Metrics
Guiding Your Clients to the Pot of Gold
Maintaining High Customer Retention Rates
Unlocking Wallet Share through Expansion Revenue
The Future of a Growth Product Manager
| Erscheinungsdatum | 18.10.2023 |
|---|---|
| Verlagsort | Birmingham |
| Sprache | englisch |
| Maße | 191 x 235 mm |
| Themenwelt | Mathematik / Informatik ► Informatik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-83763-595-1 / 1837635951 |
| ISBN-13 | 978-1-83763-595-5 / 9781837635955 |
| Zustand | Neuware |
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