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Confessions of 2 Dinosaurs - Thomas Andersen, Sal Hatteea

Confessions of 2 Dinosaurs

Timeless Lessons in International Marketing and Sales
Buch | Softcover
282 Seiten
2024 | 3. Auflage
BoD – Books on Demand (Verlag)
978-3-7578-8149-8 (ISBN)
CHF 26,55 inkl. MwSt
This book makes you street-smart, with only a bit of academia!Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.

Thomas Andersen studied business administration with a focus on marketing and organization at the Free University of Berlin and wrote his master thesis on comparative advertising. After a career in marketing and sales in the confectionery, household goods, cheese and cosmetics industries, he founded his startup consultancy Andersen Marketing KG in Berlin in 2004. He is a passionate networker, coach and mentor for startups and since 2005 a lecturer at the HTW Berlin for marketing and soft skills. Thomas lives in Berlin/Germany and enjoys the multinational startup scene there.

Sal Hatteea is a highly experienced business leader and senior advisor with a strong marketing and strategy execution background. He has been CEO of two international companies and non-executive director and chairman of several organizations in different sectors in Europe and the USA. He founded his own consultancy and later sold it to a US company where he was the European CEO. He is now an independent consultant and has been a speaker at several marketing seminars and has given video link presentations to international companies providing strategic guidance on marketing and innovation. Sal lives in Basingstoke, Hampshire, UK.

Erscheinungsdatum
Sprache englisch
Maße 135 x 215 mm
Gewicht 364 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Schlagworte Management • Marketing • Sales • Storytelling • Young Professionals
ISBN-10 3-7578-8149-4 / 3757881494
ISBN-13 978-3-7578-8149-8 / 9783757881498
Zustand Neuware
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