Internal Communication Strategy
Kogan Page Ltd (Verlag)
978-1-3986-1466-6 (ISBN)
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.
Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision.
With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout.
Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
Rachel Miller is an internationally recognized authority on Internal Communication (IC). A former journalist, she has 20 years' experience in IC and advises many of the world's best-known companies through her consulting business, All Things IC. She is a Chartered PR Practitioner and Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations. Rachel is a keynote speaker and Candid Comms podcast host. One of the Inspiring Workplaces' top 101 global employee engagement influencers, Rachel was awarded the Chartered Institute of Public Relations' President's Medal in 2020 for distinguished service to PR.
Chapter - 00: Introduction;
Section - ONE: Writing a strategy;
Chapter - 01: An introduction to strategic internal communication;
Chapter - 02: The mindset strategic internal communicators need;
Chapter - 03: How to gather organizational insights;
Chapter - 04: How internal communication happens;
Section - TWO: Implementing an internal communication strategy;
Chapter - 05: Leading organizational communication;
Chapter - 06: Evaluation and measuring internal communication;
Chapter - 07: Why revision is essential for an IC strategy;
Chapter - 08: What happens inside is reflected outside;
"Combining practical advice and methodology with sharp insight and experience, this book is packed with 'need to know' detail. Keep it close - it'll be your go-to reference and guide, equipping you and enabling you to deliver your best."
"Rachel has combined evidence-based insights with her experience and expertise to produce this must-have guide to strategic internal comms. Quite simply this is a strategic IC coach in a book!"
"What I most admire about Rachel Miller is her clarity. No one explains complex issues more clearly, and this makes her book ideal for students and beginners. But since clear writing requires clarity of thinking, experienced communicators and educators will also find there's much wisdom in here."
"This book is a great resource for Internal Communication professionals, offering a blend of practical advice and insightful ideas through The MILLER Framework. It equips readers with necessary skills to craft and implement effective internal communication strategies, essential for thriving in organizational environments."
"For over two decades Rachel Miller has been a leading voice and advocate for the integral role of Internal Communication globally. She has put her thinking, research and passion into one book for her global Internal Communication audience. I particularly enjoyed her 'Myths of Internal Communication' and her belief that "internal communication is a business function because it enables a business to function." I couldn't agree more. An important resource and a must-read for Internal Communication Professionals."
"Rachel Miller is the Global Internal Comms Oracle and this book is the new internal comms bible for comms professionals. The book distils Rachel's vast wisdom about developing internal comms strategies that transform organizations into one comprehensive, handy guide. Covering the hot topics in the industry today, it blends practical advice, comms theory and real-life case studies. It will have permanent home on my office bookshelf for years to come."
"This book makes an internal comms and people engagement strategy that's steeped in measurement achievable - no matter your resources. Rachel's years of experience is evident through how she turns complicated topics into tangible and actionable advice. I urge professionals to keep this book on your desk and use it when you need to improve internal communications, engagement and ultimately your organisational culture."
| Erscheinungsdatum | 02.04.2024 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| ISBN-10 | 1-3986-1466-1 / 1398614661 |
| ISBN-13 | 978-1-3986-1466-6 / 9781398614666 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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