Ecommerce Reimagined

Retail and Ecommerce in China

Sharon Gai (Autor)

Buch | Softcover

172 Seiten

2023 | 1st ed. 2022
Palgrave Macmillan (Verlag)
978-981-19-0005-1 (ISBN)

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This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

Erscheinungsdatum	01.04.2023
Zusatzinfo	80 Illustrations, color; 2 Illustrations, black and white; XVI, 172 p. 82 illus., 80 illus. in color.
Sprache	englisch
Maße	148 x 210 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
Schlagworte	Alibaba • business • Digital Economy • eCommerce • Entrepreneurship
ISBN-10	981-19-0005-1 / 9811900051
ISBN-13	978-981-19-0005-1 / 9789811900051
Zustand	Neuware