Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

Christophe Midler, Bernard Jullien, Yannick Lung (Autoren)

Buch | Softcover

178 Seiten

2023
Auerbach (Verlag)
978-1-032-47682-7 (ISBN)

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The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

Christophe Midler, Bernard Jullien, Yannick Lung

Part 1 The Incredible Kwid.

Strategic Exploration and Product Creativity.

Negotiating Disruptive Capacity in the Renault-Nissan Alliance.

Implementing Design to Cost: Searching for the Rupee…

Commercial Launch.

Roll-Out of the Kwid Line.

Part 2: The Lessons of Disruption.

The Nature of Innovation and Project Development.

Organizational Learning and Project Development.

Innovation and Globalization.

Innovation in Alliances.

Erscheinungsdatum	11.01.2023
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	460 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-032-47682-6 / 1032476826
ISBN-13	978-1-032-47682-7 / 9781032476827
Zustand	Neuware