Get Scrappy
Smarter Digital Marketing for Businesses Big and Small
Seiten
2024
Amacom (Verlag)
978-1-4002-4601-4 (ISBN)
Amacom (Verlag)
978-1-4002-4601-4 (ISBN)
This revised edition of the book Publisher's Weekly called 'a helpful digital marketing bible' features a new introduction, updates, and tools to help you get scrappy.
Marketing hasn’t gotten any easier. Don’t get frustrated. Get scrappy.
This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy.
It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it’s also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget.
Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: “This book...will help you take your marketing to the next level without having to increase your budget a dollar.”
In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes:
Demystify digital marketing
Do more with less
Build a standout brand that cuts through the clutter
Create relevant and engaging content for social media
Connect with your community of customers
Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy.
Marketing hasn’t gotten any easier. Don’t get frustrated. Get scrappy.
This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy.
It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it’s also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget.
Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: “This book...will help you take your marketing to the next level without having to increase your budget a dollar.”
In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes:
Demystify digital marketing
Do more with less
Build a standout brand that cuts through the clutter
Create relevant and engaging content for social media
Connect with your community of customers
Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy.
NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa.
| Erscheinungsdatum | 12.01.2023 |
|---|---|
| Sprache | englisch |
| Maße | 139 x 216 mm |
| Gewicht | 226 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-4002-4601-6 / 1400246016 |
| ISBN-13 | 978-1-4002-4601-4 / 9781400246014 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Grundlagen marktorientierter Unternehmensführung : Konzepte, …
Buch (2024)
Springer Gabler (Verlag)
CHF 69,95
Aufgaben, Werkzeuge und Erfolgsfaktoren
Buch | Softcover (2023)
Vahlen (Verlag)
CHF 30,65
Digitale Geschäftsmodelle verstehen, designen, bewerten
Buch | Hardcover (2022)
Hanser (Verlag)
CHF 55,95
