The Digital NBA

How the World's Savviest League Brings the Court to Our Couch

Steven Secular (Autor)

Buch | Hardcover

240 Seiten

2023
University of Illinois Press (Verlag)
978-0-252-04520-2 (ISBN)

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The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.

Steven Secular is an independent scholar.

Acknowledgments Introduction: The International House of Hoops

The Court: Event Production, Streaming Television, and the Glocalization of Live Sport
The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform
The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport
The Office: The NBA’s Executive Operation as a Global Media Empire
The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment

Conclusion: The House That Hoops Built Notes

Index

Erscheinungsdatum	11.07.2023
Reihe/Serie	Studies in Sports Media
Zusatzinfo	33 black & white photographs
Verlagsort	Baltimore
Sprache	englisch
Maße	152 x 229 mm
Gewicht	454 g
Themenwelt	Sport ► Ballsport ► Basketball
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft
ISBN-10	0-252-04520-3 / 0252045203
ISBN-13	978-0-252-04520-2 / 9780252045202
Zustand	Neuware