B2B eCommerce
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-38527-9 (ISBN)
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.
Basics of B2B eCommerce.- Special features of B2B eCommerce.- Business models in B2B eCommerce.- Best practices in B2B eCommerce.- Risks in B2B eCommerce.
| Erscheinungsdatum | 13.11.2022 |
|---|---|
| Zusatzinfo | XV, 205 p. 1 illus. |
| Verlagsort | Wiesbaden |
| Sprache | englisch |
| Original-Titel | B2B eCommerce |
| Maße | 168 x 240 mm |
| Gewicht | 383 g |
| Themenwelt | Wirtschaft ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | B2B commerce • B-to-B Commerce • B-to-B trade • Business models • CRM eCommerce • Customer interaction in B2B commerce • Digital Commerce • E-Business Book • E-Commerce • e-commerce book • Legal basis eCommerce • Multichannel-handed • Risk benefit in online trading |
| ISBN-10 | 3-658-38527-8 / 3658385278 |
| ISBN-13 | 978-3-658-38527-9 / 9783658385279 |
| Zustand | Neuware |
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