Event Planning and Management
Kogan Page Ltd (Verlag)
978-1-3986-0712-5 (ISBN)
Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.
Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation.
Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.
Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events. Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
Section - 01: Events – the changing environment 1;
Section - 02: The event planning model;
Section - 03: Research, concept development and feasibility screening;
Section - 04: Developing your events programme and content;
Section - 05: Venue selection and site planning essentials;
Section - 06: Production and operational logistics;
Section - 07: Staffing and human resources in events;
Section - 08: Drawing in the crowds – marketing events;
Section - 09: Finance, budgeting and procurement in events;
Section - 10: A practical guide to managing an event on the day;
Section - 11: Measuring event success – evaluation insights;
Section - 12: Events – the future
"Compelling, comprehensive, compulsory. My favourite 'go to' textbook."
"Provides an excellent insight into the complex and dynamic event planning process which is so crucial for successful event managers."
"Essential reading for anyone wanting to build a career in our amazing events industry. The balance of real-world, contemporary case studies and insight with educational models truly represent the diverse, complex and thrilling world that is event management."
"This incredibly detailed book is a conduit to success for future event managers."
"This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events."
"This book is easy to follow for both event professionals and event management students alike. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event."
"The great benefit of this book is that it works for students coming into the event management world; but also speaking as an industry professional, it is extremely useful when planning and managing an event, as it gives a step-by-step guide for every stage in the process."
| Erscheinungsdatum | 24.11.2022 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 250 mm |
| Gewicht | 940 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-3986-0712-6 / 1398607126 |
| ISBN-13 | 978-1-3986-0712-5 / 9781398607125 |
| Zustand | Neuware |
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